韋創(chuàng)力量無限可能 - 上海雙創(chuàng)投資中心 X 艾德韋宣

會(huì)創(chuàng)意 3年前 場(chǎng)地：上海雙創(chuàng)投資中心

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項(xiàng)目行業(yè)：體驗(yàn)營(yíng)銷/營(yíng)銷

項(xiàng)目日期：2020-08-20 16:00 2020-08-20 21:00

項(xiàng)目地點(diǎn)：上海

項(xiàng)目名稱：韋創(chuàng)力量無限可能 - 上海雙創(chuàng)投資中心 X 艾德韋宣

上海雙創(chuàng)投資中心與艾德韋宣正式簽約，成立10億的產(chǎn)業(yè)基金

2020年8月20日，大中華整合營(yíng)銷集團(tuán)艾德韋宣集團(tuán)控股有限公司（股份編號(hào)：9919）與上海雙創(chuàng)投資中心 (「上海雙創(chuàng)」) 正式簽署合作協(xié)議，共同成立總金額為10億元人民幣的產(chǎn)業(yè)基金，完善投資、發(fā)展泛文化產(chǎn)業(yè)，如時(shí)尚、體育及娛樂產(chǎn)業(yè)、數(shù)字及創(chuàng)意營(yíng)銷范疇，加強(qiáng)品牌及IP運(yùn)營(yíng)生態(tài)布局。早前，上海雙創(chuàng)已入股艾德韋宣14.42%，成為其主要股東。

On August 20, the provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited (“Activation Group” stock code: 9919) has officially signed a memorandum of understanding with Shanghai Innovital Capital (“SHIVC”) to jointly establish an industry fund amounting to RMB1 billion. The fund is set to help the Group to invest and develop related businesses in pan-cultural industries, such as fashion, sports and entertainment industry, digital and creative marketing related business and ultimately optimize the operation layout for brand and IP establishment. Recently, SHIVC has also taken a 14.42% stake in Activation to become its major shareholder.

雙方啟動(dòng)簽約儀式??

簽約儀式于上海雙創(chuàng)旗下上海虹橋基金小鎮(zhèn)舉行，上海市政府領(lǐng)導(dǎo)出席并致辭，就艾德韋宣于過去一直積極推動(dòng)中國(guó)泛文化產(chǎn)業(yè)發(fā)展表示高度贊揚(yáng)，并期望集團(tuán)在與上海雙創(chuàng)合作后，將培育出更多成功的文創(chuàng)企業(yè)，為中國(guó)泛文化產(chǎn)業(yè)作出貢獻(xiàn)。

The signing ceremony was held at SHIVC’s Shanghai Hongqiao Fund Town; the representative from Shanghai Municipal People’s Government attended the ceremony and delivered a speech to show his support. He highly praised Activation’s keen efforts in promoting the pan-cultural industries in China and anticipates the Group to incubate many more successful cultural and creative enterprises, thereby contributing to the pan-cultural industries from its cooperation with SHIVC.

上海雙創(chuàng)總經(jīng)理張賽美女士致辭

在發(fā)布會(huì)中，上海雙創(chuàng)總經(jīng)理張賽美女士表示中國(guó)擁有很多具有發(fā)展?jié)摿Φ奈膭?chuàng)企業(yè)及人才，而艾德韋宣是國(guó)內(nèi)少數(shù)既具國(guó)際視野又能深耕本地市場(chǎng)的品牌管理集團(tuán)，與上海雙創(chuàng)投資及泛文化方面的產(chǎn)業(yè)資源相結(jié)合，真正可為這些本地文創(chuàng)企業(yè)提供支持，強(qiáng)強(qiáng)連手培育優(yōu)質(zhì)文化領(lǐng)軍企業(yè)，把他們帶到國(guó)際舞臺(tái)。

Zhang Sai Mei, General Manager of SHIVC said, “There are lots of cultural and creative enterprises and talents with tremendous potential in China. Activation is one of the very few companies in China with an international perspective while specialising in satisfying the needs of the local market. Boosted by the extensive investment and financial resources of SHIVC, we can offer strong support to the local cultural and creative enterprises to step up to the international stage.”

艾德韋宣聯(lián)席董事長(zhǎng)兼行政總裁劉錦耀先生致辭??

艾德韋宣聯(lián)席董事長(zhǎng)兼行政總裁劉錦耀先生于此次發(fā)布會(huì)上表示上海雙創(chuàng)投資中?和艾德韋宣的連手正是為了助力中國(guó)泛文化產(chǎn)業(yè)的發(fā)展，一方面通過投資引入國(guó)際的頂級(jí)IP和成熟運(yùn)營(yíng)模式，另一方面孵化投資本土的泛文化內(nèi)容提供商，以上海為中心打造未來能夠引領(lǐng)全球時(shí)尚文化風(fēng)向的產(chǎn)業(yè)集團(tuán)。

During the press conference, Lau Kam Yiu, Joint-Chairman and Chief Executive Officer of Activation, said, “Our cooperation with SHIVC aims to boost the development of the pan-cultural industry in China. On one hand, to introduce top international IPs and well-established operational models into China through investments; on the other hand, to nurture and invest in the local pan-cultural content providers and enterprises that are able to lead the global fashion trend, concentrating their focus in Shanghai.”

左起：艾德韋宣公關(guān)總經(jīng)理包一峰?

國(guó)際超模及服裝設(shè)計(jì)師呂燕

艾德韋宣聯(lián)席董事長(zhǎng)兼行政總裁劉錦耀

雙方共同表示，結(jié)合雙方的資源，未來有信心將圍繞艾德韋宣打造全球泛文化IP的全產(chǎn)業(yè)鏈集群，利用資本的力量賦能產(chǎn)業(yè)，幫助中國(guó)本土優(yōu)秀的人才打造屬于中國(guó)的內(nèi)容IP，進(jìn)一步滿足中國(guó)人民對(duì)于美好生活日益增長(zhǎng)的需求，相信中國(guó)本土的內(nèi)容最終將走向世界，引領(lǐng)世界的腳步。

Both parties also expressed that with the combination of their resources, they can build a global pan-cultural IP industry chain clustering around Activation, utilising the power of capital investment for industry development and helping local talents in China create content IP dedicated to China, hence further satisfying the increasing demand of Chinese citizens for better lives. It is believed that the Chinese local content will be recognized globally and eventually create leading trends in the world.

呂燕時(shí)裝秀照片現(xiàn)場(chǎng)?

發(fā)布會(huì)后，艾德韋宣更是與國(guó)際超模及服裝設(shè)計(jì)師呂燕的個(gè)人設(shè)計(jì)師品牌COMME MOI聯(lián)手呈獻(xiàn)時(shí)裝秀，為此次合作拉開了盛大的序幕。

Activation, alongside with an international supermodel and fashion designer, Lv Yan, presented a fashion show for her personal designer brand “COMME MOI” after the press conference, kicking off the grand prelude of the cooperation.