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【GDX】Freeform 25天的圣誕節(jié)
項目品牌：待定
項目行業(yè)：傳媒及媒體
項目日期：2020-07-13 09:00 2020-07-13 18:00
項目地點：美國
項目名稱：【GDX】Freeform ?25天的圣誕節(jié)
Freeform 25 Days of Christmas
Freeform ?25天的圣誕節(jié)
The Challenge 挑戰(zhàn)
As part of their 25 Days of Christmas campaign, Freeform wanted to surprise one family, whose home was lost in a natural disaster, a tiny home inside of a giant Christmas package.
作為 “25天圣誕節(jié)” 活動的一部分，Freeform（迪士尼旗下有線電視網(wǎng)）希望給一戶因自然災害而失去住房的家庭一個大驚喜 —— 一所巨大的圣誕節(jié)包裝內(nèi)的小房子。??
The Solution 解決方案
The interactive set was constructed at Oculus Plaza (One World Trade Center) and GDX was responsible for scouting and securing the location, hiring the talent and creating all production assets.
互動裝置是在Oculus Plaza（世界貿(mào)易中心一號樓）上建造的，GDX負責尋找并保護地點，雇用工人并建造了整所房子。?
?
The reveal of this set was broadcasted live on Good Morning America and launched a national sweepstakes. Families who lost their home in a natural disaster could apply to win. Right before Christmas, Freeform gifted a family in California who lost their home in a forest fire.
該節(jié)目的現(xiàn)場直播在《早安美國》上直播，并發(fā)起了全國性抽獎活動。在自然災害中失去家園的家庭可以申請取勝。在圣誕節(jié)前夕，F(xiàn)reeform送給了來自加利福尼亞的一家因森林大火而失去家園的家庭（中獎者）。??
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圖片來自網(wǎng)絡及品牌公開信息，出處見鏈接
原文鏈接為：https://gdxstudios.com/portfolio-posts/freeform-25-days-of-christmas/
